Shopify Empowers Merchants with New Product Bundles Feature
Shopify has announced the launch of its new Product Bundles feature, designed to help merchants increase average order value and enhance customer experience. This new functionality allows businesses to group related products together, often at a discounted price, offering a streamlined shopping experience for consumers.
The feature aims to provide significant benefits to Shopify store owners, from clearing out older inventory to increasing product visibility.
Key Takeaways
- Increases average order value.
- Provides curated value to customers.
- Enables passing discounts to customers.
- Helps clear out old inventory.
- Drives more visibility for products.
Understanding Product Bundles
A product bundle is defined as a collection of two or more related items that are typically offered to customers at a reduced price. This strategy can significantly enhance the perceived value for shoppers, encouraging them to purchase more items in a single transaction.
Benefits for Merchants
Shopify’s Product Bundles feature offers a multifaceted approach to boosting sales and improving inventory management. By strategically combining products, merchants can effectively move slower-selling items by pairing them with popular ones. This not only helps in clearing out excess stock but also introduces customers to a wider range of products they might not have discovered otherwise.
Furthermore, the ability to offer curated bundles at a discount can be a powerful marketing tool. It allows businesses to provide tangible value to their customers, fostering loyalty and encouraging repeat purchases. The feature is accessible across various sales channels, including the Online Store, Shop, and Shopify POS, ensuring a consistent customer experience regardless of how they interact with the brand.
Implementation Requirements
To leverage the new Product Bundles feature, merchants are required to have a bundles app installed on their Shopify store. This integration ensures seamless management and operation of product bundles within the existing e-commerce ecosystem. Shopify also provides resources and considerations for using product bundles effectively, including integration with Shopify Scripts for advanced customization and management of bundle-grouped view email notification templates.
Sources
- Shopify Help Center | Product bundles, Shopify Help Center.
