Shopify Agency · London · Since 2014Shopify Partner

Official Experts for Shopify

We are a fully in-house development and marketing agency from London with extensive experience on the Shopify Platform.

Work With Us See our work

Why Choose Us

Built for ambitious Shopify brands

Specialist expertise, transparent delivery, and a consultative team that adapts as you grow.

About Exen Labs

Founded In 2014, Specialised In Shopify.

We work with diverse clients across categories — from independent brands to higher education — building Shopify experiences that perform.

About Us

Selected Works

Shopify stores that perform

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WordPress → Shopify Migration

100%

Organic rankings preserved

1:1

Legacy URLs redirected

How To Repair

WordPress → Shopify Migration

Full WordPress-to-Shopify migration for a UK appliance parts retailer — unifying a content site and storefront into one platform, preserving 100% of organic rankings, and shipping a custom parts compatibility checker that turned browsers into confident buyers.

Skincare for Deeper Skin Tones

100%

Custom Shopify Build

Tiered

Gift With Purchase Engine

Baselift

Skincare for Deeper Skin Tones

A bespoke Shopify build for a fast-growing skincare brand focused on deeper skin tones — pixel-accurate implementation of the client's mockups plus a custom tiered gift-with-purchase system tied to cart value.

Custom SIM Activation & Subscription Platform

Self-Serve

SIM Activation & Subscriptions

Real-Time

Per-SIM Usage Monitoring

RuralView

Custom SIM Activation & Subscription Platform

Bespoke Shopify build for a UK 4G rural security camera brand — end-to-end customer SIM activation, subscription management and usage monitoring, plus an internal analytics and safeguarding platform to prevent runaway data usage.

Ongoing Shopify Theme Customisation

Ongoing

Long-running Shopify partnership

Brand-first

Every change on-brand

Muru Jewellery

Ongoing Shopify Theme Customisation

A long-running partnership with Muru Jewellery, handling Shopify theme customisations with careful attention to their brand — beautiful, functional, and always on-message.

Dropshipping API Integration

100%

Orders routed to suppliers automatically

Auto

Order close-off on dispatch

Queen Margaret University

Dropshipping API Integration

A custom Shopify-to-supplier API integration that lets QMU expand their merchandise range without holding stock — orders flow to suppliers automatically and close off once dispatched.

Custom CMS, Shopify & Mobile App

Unified

Custom CMS + Shopify

iOS + Android

Native mobile app

Grace Ellen Beauty

Custom CMS, Shopify & Mobile App

Migrated an unmanageable WordPress site to a custom CMS-driven promotional homepage integrated with Shopify, plus a native mobile app on the App Store and Play Store.

Shopify Partner

Officially listed on the Shopify Partner Directory

Verified Shopify Experts helping brands build, launch, and grow their stores.

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How we work

A proven four-step process

Transparent, senior-led delivery from strategy through to sustained growth — no juniors, no bloat.

  1. 01

    Discover

    Kick-off workshop to map goals, audience and commercial KPIs. We audit your current store, analytics and competitors.

  2. 02

    Design

    Conversion-led UX and brand-aligned UI, prototyped and validated before a line of Liquid gets written.

  3. 03

    Build & Launch

    Custom Shopify theme development, integrations and QA. We ship in sprints with weekly demos, not black-box handovers.

  4. 04

    Grow

    Post-launch CRO, SEO and paid media. We track revenue, AOV and CVR, and iterate every month.

Services

We will help you to ideate, design and implement your Shopify store from conception to iteration.

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Latest Insights

From our articles

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Shopify Theme Customization: 7 Liquid Tweaks That Drive Sales
How To

Shopify Theme Customization: 7 Liquid Tweaks That Drive Sales

Learn how to implement 7 high-converting Liquid theme customizations that increase sales, improve page speed, and reduce reliance on slow, expensive apps.

Shopify Image Optimization: Speed Up Stores in 2026
Shopify Growth

Shopify Image Optimization: Speed Up Stores in 2026

Learn how to optimize Shopify images using WebP, srcset, and CDN delivery to improve page speed and Core Web Vitals in 2026.

Shopify Migration Checklist: Move Stores Safely

Shopify Migration Checklist: Move Stores Safely

A successful Shopify migration requires careful data mapping, structured 301 redirects, and thorough post-launch testing to protect search rankings and revenue.

Ready to grow?

Let's build a Shopify store that sells.

Tell us about your project — we'll come back within one working day with next steps and honest advice.

Get a quote See our work