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If you’re looking to start your own company, you’re probably well aware of the rather daunting statistics for launching a successful small business. According to the SBA Office of Advocacy, “About half of all new establishments survive five years or more and about one-third survive 10 years or more.” The outlook for startups isn’t rosy, and of the ones that do manage to survive, most of them don’t make it big. Read more

1. Make your site Faster!

On the web today, speed means quality. Visitors and search engines love sites that load quickly, have no broken links and missing images and have no filthy redirects and black hat spammy techniques. Site usability problems decrease visitor satisfaction, conversion rates and also have a direct impact on your rankings in Google. Read more

The toxic link problem has been a scourge of modern SEO since the first Google Penguin update. Finally there is a tool that helps to investigate all your backlinks and identifies the ones that may hurt your rankings. We have powered the updated SEOMetriks Backlink Quality Checker with comprehensive Ahrefs data and backed it up with a special toxicity formula.

neutralize your toxic links

The Backlink Quality Checker helps to investigate who links to you and, if you feel you’ve been penalized as a result, you can disavow low-quality links with the help of the Google Disavow tool. In the Toxic Link report you will find all the links that may have a negative impact on your site rankings or even provoke search engines to remove your site pages from search results. Here you may find links from bad neighborhoods, site wide links or a bunch of links with the same exact anchor text that may harm your rankings. Be very careful, however, not to provoke Google with an unnecessary action.

How to neutralize toxic links?

First of all choose the website you want to check for the toxic links and go to the Backlink Quality Checker tool. Here you will be able to setup how many backlinks should be monitored and analyzed for your website. You can use the quality formula we have created for you or fine-tune it according to your needs. Note that you can schedule only the ‘Competitor metric’ report, all the quality backlink reports should be started manually.

After the SEOMetriks Backlink Quality Checker finds who links to your website, go to the ‘Toxic links’ report. Here you will find all the links that are potentially harmful for your website’s rankings. These are the links you may want to remove via the Google Disavow tool.

Make sure you review all the links that you want Google to ignore because you do not to weaken your existent backlink profile. Click on the plus sign to see the details on each suspected link. Here you will see reasons why this link may be toxic.

details on a toxic link

Mark all links that you want Google to ignore and click ‘Report selected links to Google’. You will be brought through the disavowing process. The aim of the Toxic Links report is to clean up your backlink profile. You can easily monitor its state from the ‘Toxic vs non-toxic links’ widget in your Backlink Quality Checker tool dashboard.

toxic vs non-toxic links wifget

Go to the Backlink Quality Checker to clean up your backlink profile and secure your business from future Google Penguin Updates.

It’s hard to have a successful online business without sometimes spying a little on your competitors and their adoption of best-practice marketing tactics. We prefer to call this a competitive analysis. Now you can learn your competitors’ best practices even more easily with the help of our newly added Competitor Metrics reports. Read more

For years, Google has been the brand to beat in online advertising. Its AdWords platform has been the central component of countless advertising campaigns, and since Google is such a household name, it’s often the first thing that comes to mind when people consider online advertising. Not only is Google by far the most popular search engine in the world, giving the platform access to billions of users, it also has some of the deepest reserves of user data, some of the best reporting technology, and one of the best models for ad pricing—a bid-based cost-per-click model. Read more

Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and how can you create a great one? Can you just adopt some from the mainstream, like the infamous #TBT for Throwback Thursday, or do you need to make your own? Read more